La Namourette

Main Goal

Reimagining urban mobility in Namur by transforming a traditional river shuttle into a modern, iconic tourism experience.

Methods

This project proposed a shift in the local transport model, drawing inspiration from high-end river tours to create a 'must-see' attraction. Beyond the aesthetic redesign, the focus was on information design to educate tourists about the city's history while addressing urban congestion by promoting river-based travel.