Helpix

Only UX/UI designer on the project, from initial workshops to final prototypes. Worked alongside a dedicated frontend developer who handled the technical integration into Odoo. Also responsible for the brand identity, ensuring visual consistency across the full customer experience.

Smartphone repair is a technical, fragmented process — different brands, models, repair types, accessories. The existing user experience reflected that complexity: too many steps, unclear options, and a general lack of reassurance at the most critical moments of the funnel. The challenge was to transform a technically complex ordering process into something simple, fast, and confidence-inspiring, without oversimplifying the underlying logic.

The process started with UX/UI workshops involving both the client team and end users, mapping the existing journey and identifying the main friction points. The information architecture was restructured around three clear entry paths: repair order, accessory purchase, and device trade-in. Wireframes were iterated with the client before moving to high-fidelity prototypes. Special attention was paid to the repair selection flow — reducing the number of steps while keeping every option visible and accessible. The frontend developer integrated the final designs into Odoo, with custom styling to align with the new brand identity.